John Santoliquido

What is Microneedling?
Medical microneedling of the skin uses the bodies natural healing process to stimulate collagen and elastin production. The MD Needle Pen treatment creates controlled depth micro-injuries to the skin tighten which helps to lift and rejuvenate the skin, reduce the appearance of fine lines and wrinkles, minimize pores, stretch marks, and scars.

The micro channels created by the microneedling procedure also allow for optimal absorption of topical products, enhancing their effects in the skins deeper layers.

The first step before you even consider spending money on advertising in this space is to create company profiles or accounts with the major social media sites. Start with FaceBook, Twitter, Linkedin, Google +, Instagram and Pinterest

Adwords is a powerful marketing tool but it can have a very expensive with a long learning curve if certain steps are not followed. We will discuss the steps to take to make sure your company is receiving the data it needs to track the campaigns success.

As you would expect, it does not benefit your business if the online reviews are negative. Our practice uses all the reviews that we get as a learning tool on what staff is getting the best feedback, what procedures are patients the happiest with and what is the overall vibe of the office. Make sure you immediately reply to any negative reviews and find out why their experience led to a bad Yelp review.

One of the best thing you can do as a business owner is to send an e-blast or online news letters. I do not mean a full on letter, as very few will read those, I mean something that catches your patients eye. It can be anything from; a new procedure you offer, a monthly special, the package of the month, an invitation to an open house or “Happy Hour Treatments”.

As much as we would like to put our website up and forget about it, that is not an option if you want to be successful in the online world we live in these days. Google and other search engines dictate what is important when it comes to SEO and the constant is CONTENT.

“We set out to make medical-grade microneedling more accessible,” said John Santoliquido, CEO of MD Needle Pen. “By keeping device and cartridge pricing affordable and including a full suite of educational and marketing tools, we empower professionals to deliver great results—without the high startup costs.”