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How to Use Social Media to Build Your Business

How to Use Social Media to Build Your Business

By October 31, 2016August 5th, 2025Blog

How to Use Social Media to Build Your Aesthetic Business

A Quick-Start Guide for Skin Professionals

In today’s digital world, using social media is no longer optional—it’s essential for building visibility, connecting with potential clients, and driving traffic to your website or clinic. The good news? You don’t need a huge budget or a marketing degree to start seeing results. With the right strategy and tools, social media can help you grow your brand and your business.

Step 1: Start with the Right Platforms

Before you think about running ads, start by creating strong, professional profiles on the major social platforms. These are the top platforms for beauty and aesthetics:

  • Instagram – Your #1 platform for visual content and client engagement
  • Facebook – Great for local reach, community building, and ads
  • Google Business Profile – Essential for SEO and being found locally
  • Pinterest – Ideal for visuals, skincare tips, and blog traffic
  • LinkedIn – Useful for networking with other professionals
  • YouTube – Great for educational videos and treatment demos
  • Yelp – Important for reviews and credibility
  • Bing Places & Yahoo Business – Helps boost local SEO

Pro Tip: Create a business bio in a Word document that includes your mission, treatments offered, credentials, and what sets your business apart. You can copy and paste this into all your social profiles to save time and keep branding consistent.

top-6-social-media
yelp-logo

Step 2: Get Listed in Online Directories

In addition to social platforms, make sure your business is listed on popular directories. These listings help boost your website’s SEO and make it easier for clients to find you.

Recommended free directories:

  • Google Business Profile
  • Yelp
  • YouTube Channel
  • Bing Business Listing
  • Yahoo Local
  • Yellow Pages

Be sure to include your correct business name, phone number, address, website, and hours of operation.

Step 3: Create Content That Connects

You don’t have to be a designer to make beautiful, effective posts. Use free tools like Canva.com, which offers ready-to-use templates for social media posts, stories, ads, and more.

🌟Content Ideas:

  • Before & After (with client permission)
  • Monthly specials and promotions
  • Educational facts about treatments or skincare
  • Staff introductions and behind-the-scenes moments
  • Inspirational or wellness quotes
  • Skin tips and product highlights

Each post should include:
✅ A high-quality image or graphic
✅ A short, engaging caption
✅ Hashtags (3–8 relevant ones are ideal)
✅ A call-to-action (link to your website, “Book now,” “Learn more,” etc.)

Step 4: Write Engaging Captions with Hashtags

Use every post as an opportunity to educate or inspire. Captions don’t need to be long—just informative, authentic, and on-brand.

Example:
“#Microneedling can help reduce the appearance of post-acne marks while supporting smoother, refreshed skin. #SkincareThatWorks #AestheticBusiness #GlowUp”

Mix educational posts with lifestyle content to humanize your brand. Show real people, real results, and real value.

Step 5: Save Time with Scheduling Tools

Use tools like Buffer, Later, or Planoly to schedule posts in advance. These platforms allow you to post to multiple platforms at once and save hours each week. Buffer’s basic plan starts around $10/month and is perfect for small businesses.

 Plan 2–4 weeks of content at a time so your social media presence stays consistent—even when you’re busy with clients.

Social Media Success Takes Time

Social media is a long-term marketing strategy, not a quick fix. The more you show up online, the more Google notices—and so do potential clients. Stay consistent, be authentic, and use social platforms to build trust and showcase your expertise.

Remember: You don’t need to be everywhere—just start where your ideal client spends time. Build your content around them, their questions, and their needs.

Need Help Getting Started?

MD Needle Pen supports our practitioners with education, tools, and content strategies to help build successful businesses. For more resources, marketing tools, or to explore our microneedling device and online training, visit MDNeedlePen.com.